RSC / creative works of Regan Smith Clarke
RSC / creative works of Regan Smith Clarke
Reebok x Jurassic Park: A collaboration 65 million years in the making..
In 1993, Jurassic Park arrived world-wide to an enormous response, becoming the highest grossing film of all time that year. With a number of technical achievements in visual effects and sound design, the movie ushered in a new era in film making that changed the game forever. Flash forward to 2021, Reebok joined forces with Universal Studios on a Jurassic Park collection that relies heavily on the nostalgia of this iconic film, bringing a level of fun and excitement to a product collaboration that has yet to be been seen before.
Our approach with the apparel range was to focus intently on popular characters and recognizable moments from the movie. Within the capsule, you’ll find a number of fun concepts, such as a pattern filled Jurassic Park logo tee with the infamous Dennis Nedry’s floral shirt print, a Mr. DNA “Bingo! Dino DNA!” hoodie, an Isla Nublar souvenir shop tee that would fit nicely in the film’s Visitor Center’s gift shop and several more.
The bulk of the apparel range sold out within the first two hours of going live on Reebok.com.