Iverson "Double Cross" Exclusive

In celebration of Reebok’s 2019 Allen Iverson “Double Cross” Question Mid release, my team and I tasked with pulling together a graphics pack, exclusive for Foot Locker, that celebrated this legendary player’s first year in the NBA. The Question is a Reebok signature shoe design and one of the most recognizable basketball shoes of all time. This silhouette is a throwback to the golden age of the brand and is a true icon of mid-90’s basketball footwear.

The “Double Cross” is a nod to Allen Iverson’s rookie season in of 1996-97. The red white and blue palette represents the various colorways AI wore throughout his first season, nearly 25 years ago after being drafted by the Philadelphia 76er’s. The asymmetrical design of the shoe gave us some interesting ideas to play around with and led into a number of different looks that were tailor-made specifically for the Foot Locker consumer.