UFC

From 2015-2019, I had the pleasure of working on numerous Ultimate Fighting Championship (UFC) fighter and event graphics. I approached each event as a new challenge to develop a unique experience for the consumer, and take pride in seeing the finished work show up all over the world (and some even appearing in EA Sports UFC video games). The following assortment are some of my favorite highlights from over the years.

Tasked with developing a UFC t-shirt collection for Veterans Day, I designed a series of of World War II Nose Art inspired graphics. The phrases and mascots are MMA discipline based so that each uniquely stands out on its own.

UFC 241 Anaheim

Located in the heart of Orange County, UFC 241 was held in Anaheim California over the summer. Known for its orange groves, palm trees and Disneyland - this nostalgia beaming city instinctively has a warm familiar vibe to it.

While developing this event pack, I wanted to play into that familiarity with a nod to the colorful motel signage found sprinkled throughout the city.

UFC 227 Los Angeles

For UFC 227 in Los Angeles, I wanted to take a different approach for our event collection. Having recently been to the greater Los Angeles area earlier in the year, I was drawn to the colorful hand-painted signage found throughout the city.

Best traveled by car, a visual language that commands attention is a must in hopes of standing out in this Metropolis. The colorful display of signage also speaks to the city’s rich, culturally diverse population.

UFC 220 Boston

As the only Bostonian in our group, I was tasked with leading the charge on developing the creative direction for the UFC 220 Boston takeover. Our challenge was to come up with a creative direction that was uniquely “Boston.” What makes this city tick? Simply put, what makes Boston “Boston?”

I boiled this down to three concepts: 1. Rich maritime/naval history, 2. College town, 3. Bravado

The graphic language is meant to touch on all three of these unique indicators, blended into a simple, yet bold design direction.