Retail Store Collage

In 2020 I led the art direction and execution of some new conceptual retail store graphic murals to bring a stronger creative voice to Reebok’s flagship stores in Boston and Shanghai. The collage approach is meant to highlight some of Reebok’s most iconic brand advertisements from the early 90’s, while balancing out the rest of the composition with graphic illustrations, phrases and imagery that tap into the local culture of each store location. Our goal was to establish more of a bespoke feel to our graphic t-shirt section in the stores.

Strategically, these are intended to tell a cohesive brand story across all of our retail locations in the event that we wanted to scale these across the globe. I worked with numerous cross-functional teams to help develop and pitch these in.